MPC Renaissance

Can someone please tell me why this thing cost $1299?? It's just a midi controller right? It's not like its the actual MPC hardware so why would anyone pay $1299 for this?
Has anyone actually purchased this? I'm about to hop on Youtube and look at some reviews. 

American Audio VMS4.1 USB Digital DJ Controller

A USB Digital DJ Controller With complete analog mixer functionality in case of a computer crash

I don't DJ but it's definitely something I would like to experiment with. Seems like one of the funnest jobs in the world to me.
That case is so dope! It's a little stand to put your laptop on. The controller and case are a bundle deal for 499.99 at Prostaraudio.com. Check it out.